Master the Psychology of Influence to
convince stakeholders. | sell products or services. | enhance your leadership skills. | boost your happiness & wellbeing. | succeed at realising change. | create customer centric products. | win debates or arguments. | attract and retain talent. | increase conversions. | create high-performance teams. | succeed at innovation. | get people to act upon policies.
Embark on immersive Behavioural Design courses designed to equip you with the
know-how and tools to apply the psychology of influence in practice, boosting your professional, and personal success.
know-how and tools to apply the psychology of influence in practice, boosting your professional, and personal success.
Why add the psychology of influence to your skills?
"The top-3 in demand power skill for professionals according
to Forbes and the World Economic Forum."
Supercharge Your Skills with these Courses
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Immersive Learning Rooted in Practice.
What sets SUE apart is that we are both an Academy and Consultancy. This unique blend ensures that every course we offer is rigorously field-tested, providing you with practical, proven insights. You can tailor your learning experience by combining courses or deep-dives to perfectly suit your individual needs.
Downloadable Resources.
You will get access to easy-to-use frameworks and templates providing you with a hands-on a toolbox that actually helps you apply Behavioural Design in practice. Our goal is not to provide you with education but with mastery.
Access a Forward-Thinking Community.
Throughout your course, you'll access a vibrant Slack community,
connecting with like-minded professionals for networking and growth. We
also offer continuous learning opportunities within this Slack
environment, enhancing your educational experience.
Proven Success and Official Certificates.
Our courses are exclusively taught by practitioners with hands-on experience, including the co-founder of SUE, who is also the acclaimed author of the #1 bestseller 'The Art of Designing Behaviour'. Upon successfully completing a course, you will be awarded a certificate, marking your achievement.
Academy developed by
the #1 bestseller author
The SUE | Behavioural Design Academy, under the leadership of Astrid
Groenewegen, the acclaimed author of the #1 bestseller 'The Art of
Designing Behaviour'—which has sold thousands of copies worldwide—sets
the standard in the field. Our courses incorporate frameworks, tools,
and templates that have been rigorously field-tested through SUE
Behavioural Design's work, ensuring practical, real-world applicability.
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We created the SUE Influence Framework
As the creators of the SUE Influence Framework, we've pioneered a powerful tool that uncovers the hidden psychological forces driving behaviour, opening new opportunities for change and influence. This robust framework is utilized by clients worldwide to address and overcome their most complex influence and behavioural challenges. It's not just about understanding behaviour—it's about providing our clients with a strategic edge in influencing decisions, judgments, and behaviour. Something we will teach you.
Thousands of Happy Learners
#it was an eyeopener | #I can use it right away | #best training ever | #love the Influence Framework
I am now more aware of what I didn't know, loving every challenge that
comes with learning. I've also gained a deep appreciation for
understanding what needs to be accomplished in any given task. I highly
recommend this training if you're looking to change your behavior. With
the right tools, which the training provides, change really is possible!
The training provides a solid theoretical foundation, which is
complemented by practical exercises. It’s great to be able to apply what
you learn immediately, especially since using your own cases provides
actionable insights that you can use right away
The SUE Behavioural Design Academy is like a rollercoaster, packed with rich information, practical experiences, and actionable insights into human behavior, all set in a top-notch environment. It offers profound depth and new perspectives that are immediately applicable. I highly recommend it to anyone eager to understand and influence human behavior more effectively.
Frequently Asked Questions
How does the on-demand training work?
Upon choosing your course, you gain access to its content, organized
into modules. You'll have an 8-week window to complete all course
materials and assignments, providing ample time for learning. We ensure
you're well-informed by notifying you 3 weeks before your course access
ends, giving you plenty of time to wrap up. Our courses feature a mix of
videos, texts, and practical assignments, and we equip you with tools,
templates, and e-books to enhance your learning journey.
How do I access the downloadables of the course?
During the course, we supply you with an array of resources including tools, frameworks, templates, and e-books, all downloadable in PDF format. These materials remain accessible to you indefinitely, ensuring you have lifelong support in your learning journey.
How does the course community work?
Throughout your course, you'll gain entry to our dynamic Behavioral Design community on Slack. We'll supply you with the link and instructions at the beginning of your course. Don't worry about having a Slack subscription; the app is free to download, and we'll cover this in our instructions. Within this Slack community, you can connect with fellow professionals, exchange experiences, pose questions, and benefit from additional learning opportunities we provide.
Do I get personal assistance during my course?
Yes, our dedicated SUE team is always on standby to address any
questions you may have. Additionally, throughout the course, we offer
personal feedback on your assignments and organize Q&A sessions within the Slack
environment. Our goal is to ensure you not only enjoy but also
successfully complete your course.We are there when you need us.
I am not sure which course to pick, can you help me?
Absolutely! We're here to help you select the course that fits you
perfectly and aligns with your specific goals. Feel free to reach out to
us at academy@sueamsterdam.com for tailored
advice. Generally, the ideal starting point is our Fundamentals Course,
which provides a solid foundation in the breakthrough insights from the
psychology of influence. It teaches you our renowned method and
frameworks for practical application. From there, you can tailor your learning journey with our specialized
deep-dive modules, ensuring a perfect fit for your specific needs. Plus,
keep in mind that we regularly launch new modules, continuously
enriching your professional skills.
Why SUE | Behavioural Design Academy?
With over 15 years of expertise in the psychology of influence, we are the pioneers behind the SUE |Behavioural Design Method and SUE | Influence Framework, tools we've successfully applied to tackle challenges for our clients across the globe. Our unique fusion as an Academy and Consultancy ensures our courses are not just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. We're also the authors of the #1 bestseller 'The Art of Designing Behaviour'. If your aim is to master the application of Behavioural Design in real-life scenarios, look no further—we're your go-to resource.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.