How do you do?
Our name is SUE!
We're excited to introduce ourselves, so you can get to know us a little better.
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Hello there,
So nice to meet you!
Welcome to SUE Behavioural Design Academy, where we’re all about diving deep into the psychology of influence and applying it to real-world challenges. We are a group of curious minds and experts passionate about understanding why people do what they do and how we can help them make better decisions and engage in positive behaviour. For us, it’s not just about theories; it’s about rolling our sleeves and putting those insights into action.
Making science practical
Here at SUE, we’ve translated academic knowledge into practical know-how. We’re like the bridge between the science of behaviour and the art of applying it, whether to boost business strategies, spark societal change, or make everyday decisions a bit smarter. Our mission? To make the power of behavioural psychology accessible to everyone.
We are not just teachers
We’re not just about learning and talking. We’re doers. Through our
consultancy, we’re in the trenches, applying the SUE | Behavioural
Design Method to tackle challenges head-on. From businesses looking to
innovate to organizations aiming to make a societal impact, we bring a
fresh perspective and craft strategies that work.
A vibrant community
Our academy is a vibrant community where learning is hands-on and fun.
We’ve got training for individuals, team training, workshops, and
seminars that get you engaged, thinking, and experimenting. Think of it
as your playground for growth, where you exchange ideas with peers,
learn from experts, and see how behavioural design principles play out
in real life.
Led by practitioners
Led by a team of practitioners who live and breathe behavioural design (including our co-founder, Astrid Groenewegen, a powerhouse in this field), we’re here to guide, challenge, and inspire you. So, if you’re ready to explore the fascinating world of human behaviour and learn how to design for positive change, you’re in the right place.
What makes us different
What makes us different from other companies is that we are a unique combination of a
Behavioural Design Consultancy and an offline and online Behavioural Design Academy.
This makes us firmly rooted in practice. We iintegrate learnings from
our projects in the field into the academy.
THIS IS SUE
Meet our team
All of our instructors and staff are highly qualified professionals, widely acknowledged in their field.
Our bestseller
Our founder, Astrid Groenewegen, is the author of the number one bestseller ‘The Art of Designing Behaviour’, sold worldwide. Insights from this book are taught in the Behavioural Design Academy.
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The SUE | Influence Framework©
The starting point of everything we do is to influence the irrational human being predictably. Our added value is that we give our clients insight into the human behind their target group; we unravel their decision-making process and the forces that shape their behaviour.
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You are always welcome here too!