Meet Astrid
“As a child, I was always observing people, catching the smallest
details but, more importantly, always wondering why people were doing
what they did. I used to make up entire stories about people, imagining
their names, what they did for a living, and what they liked. And I was
always drawing and writing. Little did I know that I would grow up to
make a living by decoding human behaviour and coming up with tangible
ideas that help people make better decisions and shape behaviour for
good. Still, fascinated by people and behind the drawing board.”
The Book
In “The Art of Designing Behaviour,” I take you through the ins and outs of behavioural design. I’ve spent years getting to the heart of why people do what they do and figuring out ways to help them choose better. My journey through social sciences and a ton of real-world experience have given me a unique perspective on creating strategies that promote positive choices and actions. This book is my attempt to close the gap between the academic discoveries and how to make it work in the real world. I’ve filled it with practical strategies that anyone can use to make a real difference. With a mix of stories and case studies, I aim to make the complex world of human behaviour a bit easier to grasp, giving you the tools to impact your world positively. “The Art of Designing Behaviour” isn’t just another book—it’s a guide for anyone looking to make meaningful changes, professionally and personally. It became an instant bestseller, something I could not dream of happening. I hope it will inspire you, too, and ignite the spark to start discovering the power of Behavioural Design.
Event Bios
Standard (125 words)
Astrid Groenewegen is the co-founder of SUE | Behavioural Design, an innovative consultancy and academy dedicated to applying behavioral insights to solve real-world challenges. With a rich background in social sciences and a distinguished career in advertising, Astrid has carved a niche at the intersection of human behaviour understanding and practical application. Her pioneering work led to the development of the SUE | Behavioural Design Method, democratizing complex theories for broader application. Astrid is also the author of “The Art of Designing Behaviour,” a testament to her dedication to bridging academic research and actionable strategies. Her efforts have not only elevated her as a thought leader in behavioural design but also underscored her role in empowering women in entrepreneurship and leadership, showcasing the transformative power of insights into action.
Short (55 words)
Astrid Groenewegen, co-founder of SUE Behavioural Design Academy, is a social scientist dedicated to translating behavioural psychology into actionable strategies. By developing the SUE | Behavioural Design Method and authoring “The Art of Designing Behaviour,” she bridges the gap between academic research and practical application. Her mission is to make behavioural psychology practical for businesses, society, and individuals, aiming to shape better decisions and behaviours.
Astrid Groenewegen is the co-founder of SUE | Behavioural Design, an innovative consultancy and academy dedicated to applying behavioral insights to solve real-world challenges. With a rich background in social sciences and a distinguished career in advertising, Astrid has carved a niche at the intersection of human behaviour understanding and practical application. Her pioneering work led to the development of the SUE | Behavioural Design Method, democratizing complex theories for broader application. Astrid is also the author of “The Art of Designing Behaviour,” a testament to her dedication to bridging academic research and actionable strategies. Her efforts have not only elevated her as a thought leader in behavioural design but also underscored her role in empowering women in entrepreneurship and leadership, showcasing the transformative power of insights into action.
Short (55 words)
Astrid Groenewegen, co-founder of SUE Behavioural Design Academy, is a social scientist dedicated to translating behavioural psychology into actionable strategies. By developing the SUE | Behavioural Design Method and authoring “The Art of Designing Behaviour,” she bridges the gap between academic research and practical application. Her mission is to make behavioural psychology practical for businesses, society, and individuals, aiming to shape better decisions and behaviours.